Traveloka data showed strong growth in domestic travel demand during June and July, driven by beach holidays, urban getaways and event-based tourism.

For the remainder of the year, Quang Ninh province plans to host a series of major events as it works to fulfil its target of welcoming 22 million visitors, including 5.2 million foreigners, and generating 65 trillion VND in tourism revenue.

To strengthen state management of outbound travel services, VNAT urged tour operators to strictly comply with regulations governing tourism, immigration and related legal provisions.

Da Nang has continued to promote MICE tourism through support policies and destination marketing initiatives. In 2026, it expanded its MICE promotion programme under the theme “Da Nang – Elevating the MICE Tourism Experience”, offering broader incentives for domestic and international visitors.

Vietnam has consistently been recognised by international organisations and tourism awards for its diverse landscapes, rich cultural heritage, low travel costs, and improving tourism infrastructure.

Enhancing service quality, improving workforce skills and accelerating digital transformation will be crucial to strengthening the competitiveness of Vietnam’s tourism industry.

Quang Tri is sitting on a gold mine of history, culture, and wild nature, and it’s finally cashing in. The province is rolling out a slew of long-term acts to turn its good looks and deep past into a professional, cash-spinning tourism machine.

According to the Korean media, Phu Quoc is not just a beautiful beach. It is a place where tropical nature, modern entertainment experiences, romantic moments, and a sense of healing converge. An island where people come not only to travel but also to feel happiness with all their senses.

Dak Lak produces around 30% of Vietnam’s total coffee output and is home to some of the world’s finest Robusta beans. Coffee culture in the province is far more than an industry; it is a living tradition deeply embedded in daily life, intertwined with the customs of indigenous ethnic communities such as the Ede and M’nong, and the region’s vast green highlands. Visitors to Buon Ma Thuot can enjoy coffee experiences found nowhere else.

Over 600,000 Russian tourists came to Vietnam in 2025, nearly reaching the record level seen before the COVID-19 pandemic, and the momentum has continued to accelerate in 2026 with more than 500,000 Russian arrivals in the Southeast Asian country in the first four months.

In the new development phase, local authorities identify tourism as an important economic sector helping drive economic restructuring, generate jobs, improve local living standards, and uphold the unique cultural, historical and natural heritage values of Vietnam’s premier tea-growing land.

From May 25 to 29, the municipal Department of Tourism, in coordination with localities and tourism enterprises, is hosting a famtrip delegation of 28 Japanese travel companies coming for tourism survey in Hanoi, Ninh Binh and Quang Ninh.

Gia Lai province aims to position Australia as one of its key partners in developing a sustainable cultural industry.

Hanoi aims to welcome around 9.04 million international visitors and more than 27 million domestic tourists in 2026, with total tourism revenue projected at roughly 160 trillion VND.

Green transition not only helps preserve tourism resources and protect the environment, but also responds to rising market demand.

Long known as a popular seaside getaway for domestic and international travellers, Vung Tau boasts an extensive coastline, sandy beaches and a unique landscape combining mountains, forests and the sea, making it well suited for resort, leisure and marine tourism.

Social media promotion by young people has helped create livelihoods for local communities, benefiting homestay owners, local guides, transport providers and sellers of regional specialties, particularly in remote areas with limited promotional resources but rich tourism potential.

Between 2016 and 2026, Sa Pa recorded remarkable growth. Visitor arrivals surged from nearly 1 million in 2016 to more than 4.3 million in 2025, while tourism revenue climbed to 19 trillion VND (720 million USD), 11 times higher than a decade earlier.

According to the Vietnam National Authority of Tourism, CNN has been an effective partner in recent years, helping showcase Vietnam’s culture, people, cuisine and diverse local experiences at international forums and events, and across its media platforms.

The international passenger rail route connecting Vietnam and China has served not only as a key transport link but also as a channel for cultural exchange and closer people-to-people connections between countries.