Dak Lak produces around 30% of Vietnam’s total coffee output and is home to some of the world’s finest Robusta beans. Coffee culture in the province is far more than an industry; it is a living tradition deeply embedded in daily life, intertwined with the customs of indigenous ethnic communities such as the Ede and M’nong, and the region’s vast green highlands. Visitors to Buon Ma Thuot can enjoy coffee experiences found nowhere else.

Over 600,000 Russian tourists came to Vietnam in 2025, nearly reaching the record level seen before the COVID-19 pandemic, and the momentum has continued to accelerate in 2026 with more than 500,000 Russian arrivals in the Southeast Asian country in the first four months.

In the new development phase, local authorities identify tourism as an important economic sector helping drive economic restructuring, generate jobs, improve local living standards, and uphold the unique cultural, historical and natural heritage values of Vietnam’s premier tea-growing land.

From May 25 to 29, the municipal Department of Tourism, in coordination with localities and tourism enterprises, is hosting a famtrip delegation of 28 Japanese travel companies coming for tourism survey in Hanoi, Ninh Binh and Quang Ninh.

Gia Lai province aims to position Australia as one of its key partners in developing a sustainable cultural industry.

Hanoi aims to welcome around 9.04 million international visitors and more than 27 million domestic tourists in 2026, with total tourism revenue projected at roughly 160 trillion VND.

Green transition not only helps preserve tourism resources and protect the environment, but also responds to rising market demand.

Long known as a popular seaside getaway for domestic and international travellers, Vung Tau boasts an extensive coastline, sandy beaches and a unique landscape combining mountains, forests and the sea, making it well suited for resort, leisure and marine tourism.

Social media promotion by young people has helped create livelihoods for local communities, benefiting homestay owners, local guides, transport providers and sellers of regional specialties, particularly in remote areas with limited promotional resources but rich tourism potential.

Between 2016 and 2026, Sa Pa recorded remarkable growth. Visitor arrivals surged from nearly 1 million in 2016 to more than 4.3 million in 2025, while tourism revenue climbed to 19 trillion VND (720 million USD), 11 times higher than a decade earlier.

According to the Vietnam National Authority of Tourism, CNN has been an effective partner in recent years, helping showcase Vietnam’s culture, people, cuisine and diverse local experiences at international forums and events, and across its media platforms.

The international passenger rail route connecting Vietnam and China has served not only as a key transport link but also as a channel for cultural exchange and closer people-to-people connections between countries.

With digital transformation accelerating worldwide, using science and technology – especially artificial intelligence (AI) – has shifted from being a choice to a vital necessity for the tourism industry.

The recognition highlights Vietnam’s growing appeal among international visitors, with both destinations offering distinct windows into the country’s heritage and history.

Vietnam has achieved the highest loyalty member rate in APEC, with 96% of customers participating in loyalty programmes.

According to Vu Ngoc Lam, Country Director of Agoda Vietnam, travellers are becoming more selective when choosing accommodation, prioritising properties with strong reviews, quality amenities and distinctive dining options. This trend reflects a growing emphasis on the overall travel experience, alongside peer-based quality assurance.

As Vietnam’s tourism sector enters a new phase of growth and transformation, the industry is calling for a more adaptable workforce to support its rapid and sustainable development.

With a score of 69 out of 100, Hanoi stood out for its remarkable visual diversity, boasting more than 1.8 million unique colours captured across the analysed images.

Located amid the mist-covered mountains of the Sin Ho plateau in the mountainous northwestern province of Lai Chau, the Nam Luc waterfall is emerging as one of the region’s most compelling new destinations for trekking enthusiasts and nature lovers.

The growing presence of Vietnam in international music videos is therefore more than a story of beautiful imagery. It is also a test of how the country positions itself within the global cultural landscape.